“No-one likes making claims,” Spier stated. “And it seems like that’s news to some people in the insurance industry, but people hate doing it and they will do anything to avoid it. If you have a car accident in a car park, you will probably explore how much it will cost for you to settle the claim privately, and how you can avoid telling your insurance company. The fear is that the insurer might try and get out of a claim, or that it’s going to affect your no claims discount and you won’t be able to afford insurance next year when you go to renew. And so, you don’t access the services available.”

When it comes to cyber, he said, there is a genuine opportunity for individuals and businesses to have access to advice and information without having to make a claim, without having to pay a deductible and without having to worry how their insurance policy will be impacted. A lot of people are often simply concerned about a potential problem, and is reflected by the fact that about 40% of the calls Cyberscout receives are proactive in nature.

Spier highlighted that proactivity is key to the cyber services offered…

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