Using Mathematical Optimization to Solve Complex Business Challenges

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By Duke Perrucci

Decision making is complex.

You make decisions every day. Some are big, and some are small. But even the small decisions involve a great deal of complexity. Let me show you what I mean.

Take something you probably do regularly: deciding what to wear to an important meeting. As you stand in front of your closet, there are three factors at play.

1. You have an objective. In this scenario, perhaps it’s to communicate your professionalism.

2. You have variables. You have shirts, pants, shoes, jackets, and accessories to choose…

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