With much at stake – financial losses, business continuity and reputation – cybersecurity is now the cornerstone of trust. Newer regulations around cybersecurity and data privacy like the Digital Personal Data Protection Act, 2023, have added to the strategic importance of enhanced cyber investments for organisations. More than half the business decision-makers are most concerned about cloud security-related threats and almost half of them are concerned that the outcome of a cyber attack could result in loss of customer data and revenue, reveals PwC India’s 2024 Digital Trust Insights.The report sheds light on the evolving landscape of cybersecurity, and is based on a comprehensive survey of 3,876 business, technology, and security executives across the globe with 136 participants from India. As per the report, 90% of organisations feel gen AI will help them add new lines of business over the next 12 months, which reveals a significant trend – the widespread adoption of Generative AI (GenAI) for cyber defence. With the impact and risks around generative AI on the minds of most of the business leaders, 91% of…
