Who can argue that the consideration of what might happen (what some refer to as risk) should be part of the strategic planning process?
Objectives and strategies should be set only after thinking carefully about where you are, what is happening around you, and what may happen in the future. They should then be executed on, keeping an eye as you progress on what is happening that may affect the success of your journey.
I much prefer talking about ‘what might happen’ than ‘risk management’, because while the terms should be synonymous, the word ‘risk’ has a negative…
