Meeting the risk management needs of today’s small businesses requires just as much finesse and sophistication as carriers tend to offer to large enterprises.
Insurance agencies and small businesses alike are facing a period of communication transition.
Long gone are the days of picking up a phone or popping something in the mail to keep business flowing. Today’s world of text and email is all about brevity and efficiency.
In the small business insurance space, the winners will be those who “don’t just digitize existing services, but who use digital engagement to provide value in new ways,” said Jeff Duncan, head of commercial lines, property liability at AmTrust Financial Services.
“More and more customers are expecting not to just communicate with their insurers digitally, but that the digital channels can provide additional value to them well beyond just calling for an auto ID card or using an app to report a claim,” Duncan said.
And a similar dynamic is required in the relationship between carriers and agencies. Today’s brokers and agents need to…
