When the likes of Meta and Microsoft spend billions to kick-start what they see as the next big tech gold rush, it’s worth taking notice. We are, of course, talking about the Metaverse, a prospect so compelling that it prompted Facebook’s corporate rebrand alongside an investment in the region of $10 billion per year.
According to their launch content, the money is going towards the creation of a “hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together.”
For Microsoft, their proposed $69 billion acquisition of gaming giant Activision Blizzard is widely viewed as a strategic Metaverse investment. Snapping up the Call of Duty publisher, however, is perhaps just the beginning of their efforts, or as Bloomberg puts it, a “down payment on the Metaverse” as the tech giants in general gear up for a “land grab” in this emerging and potentially transformative ecosystem.
For those who haven’t yet looked any deeper…
