Culture Assessment: An Essential Tool in a Changing Marketplace

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Markets are undergoing significant change. So is the workplace. New entrants and ever-shifting customer behaviors are driving disruptive innovation. Economic headwinds are sending mixed signals of uncertainty. And the geopolitical balance continues to shift in dangerous ways. Protiviti’s Jim DeLoach asks the year’s big question: Is the organization’s culture enabling necessary change amid these and other developments?

Change is the norm, and few expect the pace of shifts to abate. The near- and long-term risk landscape suggests two takeaways with respect to corporate culture

First, any areas of dysfunction that are not fit for purpose in a dynamic world should be addressed in a timely manner to ensure agility and resilience in facing inevitable change. Second, with change comes stress points that could alter the existing culture. For example, workplace redesign to accommodate “anywhere, anytime” work and hybrid work environments necessitates concerted efforts to preserve desirable aspects of the corporate culture. All of this adds up to the need for a corporate culture that is agile and adaptive.    

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