Willis, a WTW business, has released its Reputational Risk Readiness Survey 2024/25, highlighting a sharp rise in concerns around cyber threats and environmental challenges among global senior executives.
Of the 500 respondents, 65% identified cyber risk—especially cyber-attacks—as the most significant threat to their organisation’s reputation, an increase from 52% in 2023.
Environmental issues followed closely, with 64% citing them as a major concern, also up from 52% the previous year.
Attention to governance risks rose to 56%, while social impact concerns increased to 47%, both reflecting the influence of tightening regulations across many regions.
The survey also found that a majority of organisations are still willing to accept some reputational risk when the potential benefits align with strategic goals. About 57% of executives said they would take on greater risk under the right circumstances, and 69% stated they evaluate such decisions on an individual basis.
Most businesses are setting aside dedicated resources to manage reputational fallout, with 94% reporting they have a reserved budget for this purpose.
However, confidence in modelling the financial impact of…
