True transformation in high-risk industries heavily reliant on supply chains depends not just on technology but on people. Geoff Goodman, change management leader at supply chain software provider Avetta, explores how combining the ADKAR change management framework with the Kübler-Ross emotional response model can help organizations anticipate resistance, design empathetic interventions and drive lasting adoption, ensuring ROI and resilience in mission-critical environments.
When organizations talk about transformation, they often start with technology. Whether it’s a new platform, a digital dashboard or an AI-powered analytics engine, the emphasis tends to be on what the tool can do. However, meaningful transformation doesn’t start with technology. It starts with people.
Any technology investment’s success or failure ultimately hinges on human behavior. Behind every rollout, software upgrade and digitized process is a deeply human journey shaped by mindset, motivation and emotion. If organizations fail to account for the people behind the process, they risk seeing their investment fail.
This human-centered journey is even more critical when it comes to the supply chain, where risk management, compliance and visibility are essential. Companies simply can’t afford failed implementations or…
