A five-star stay with insurance and risk management running behind the scenes

A guest at a luxury boutique hotel might, over the course of their stay, lie out by the pool, grab drinks at the lounge, or book a massage at the hotel’s spa. Whatever their itinerary might look like, their safety and satisfaction with their stay are of utmost importance, especially in the world of online reviews where a few comments can quickly tarnish a boutique hotel’s reputation among the high-end clients it hopes to attract.

Insurance professionals working with these hospitality businesses need to have the same mindset when crafting insurance programs.

“When we speak to a client or a broker who we work with, our focus is really on how does our program enhance either directly or indirectly the guest experience in that hotel because we all know that a bad social media review can be crippling,” said John Welty (pictured), practice leader for SuiteLife, an all-lines insurance and risk management program aimed at four and five-star hotels and resorts, at Venture Insurance Programs.

“Most hotel owners are not insurance savvy [with] the terms that we use in insurance, so we try…