AI’s Impact in 2024 Elections and What Voters Can Do to Protect Themselves from Disinformation

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2024 is perhaps the biggest election year the world has ever seen, with more than 60 countries holding national elections that will impact nearly half the world’s population, per Statista.

2024 is also the year the world became more comfortable with generative AI (GenAI) as organizations started to derive business value from the technology. But enterprises aren’t the only ones using AI for impact. In fact, in the first half of the year, AI was used in one third of elections worldwide – including campaign content and deepfakes of candidates – by both politicians and foreign nation-state actors alike.

AI is also being used in the run up to the US elections and Americans are worried. A recent Pew Research Center poll found that a majority of US adults are concerned that AI will be used to create disinformation on political candidates. In January, an AI deepfake robocall impersonating President Biden circulated in New Hampshire just ahead of the primaries, urging voters not to vote. The following month, the FCC banned AI robocalls. Recently, the Office of the Director of National Intelligence warned that foreign threat actors…

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