Executive Summary
To thwart possible disruption, pundits give legacy companies such advice as “disrupt yourself before you get disrupted” or “put frontline employees in charge of strategy and execution.” This counsel is of little help. Military history offers a much better way to respond. It’s called tempo-based competition. Disruptors put the squeeze on competitors by continually scanning the landscape, orienting themselves to new circumstances, deciding how to respond, and acting quickly. Then they regroup and repeat the process. With experience and expertise,…
