At the Frontline of Climate Action Campaigning
On 23 March 2024, World Meteorological Day, hundreds of thousands of visitors of all ages and backgrounds flocked to the expansive meteorological complex in Beijing, known as China MetTown, for a grand community carnival.
Amidst hanging scrolls, banners, streamers, and flags, the bustling campaign unfolded in four outdoor zones and four indoor spaces. With over fifty yurt-like booths and pavilions, the promotional corridors and boards were continuously updated. Simultaneously, celebrations were held at selected spots across China, making it a comprehensive nationwide campaign.
The campaign began at 09:00 with a World Meteorological Day video. It included the release of the Ten Major Advances in Meteorological Modernization in 2023 and the first-ever flagship Report on Global Meteorological Development (RGMD). It also hosted the presentation of titles and honours, and the launch of the World Meteorological Day theme. The campaign remained in full swing throughout the whole day.
“March 23rd this year marks the 64th World Meteorological Day, the theme of which is At the Frontline of Climate Action, aiming to call on the whole society to take urgent…
