There is a growing awareness of how system failures can harm reputation amid digital transformation and tech adoption according to WTW’s Global Reputational Risk Readiness Survey 2024/25 released in May 2025.
According to WTW the survey that included 500 senior executives from across the globe, shows that in increasingly turbulent and polarised times, winning and maintaining public trust is getting more difficult. That holds true not just for politicians but for organisations too.
For many businesses and brands, managing their reputation has become something of a tightrope walk as accepted positions on issues such as diversity and sustainability become contentious areas.
At the same time, the cost of getting it wrong is beginning to hit home as regulation and litigation on these issues results in a greater risk of penalties, claims and financial damage.
The results of the third edition of the global survey reveal big shifts in the risk factors businesses are most concerned about, with cyber security emerging ahead of ESG as the biggest risk factor threatening reputations.
Responding to the changing risk landscape, businesses are agile in assessing risks on…
