As digital infrastructure grows increasingly complex, cyber risk management has evolved into a discipline that extends far beyond firewalls and endpoint tools. It now requires strategic thinking, business fluency and clear communication across departments. With the attack surface expanding to include every employee, contractor and third-party vendor, the traditional notion of “IT handles security” no longer holds.
This shift is prompting security leaders to rethink how they explain risk and protection across the enterprise. Rather than lead with jargon or abstract future threats, the most effective approaches now emphasize practical, business-oriented frameworks. One approach gaining traction is the ART model — Avoid, Reduce, Transfer — a lens borrowed from finance that helps reframe security discussions in terms of cost, accountability and shared responsibility, according to Jackie McGuire (pictured, right), principal analyst, security analytics, operations and strategy at theCUBE Research.
“By taking things back to avoiding risk, reducing risk and transferring risk, we can help our security teams start to shape messaging for the non-security people in their…
