Fully 88% of organizations have encouraged or required their employees to work from home since the COVID-19 pandemic began. For many marketing organizations, that’s a significant disruption: Working remotely requires different tools, a new management approach, and careful attention to data privacy and security.
Peter McClelland manages the in-house legal affairs of Threat Sketch, a strategic cyber-risk management company that provides tools for professionals to increase their clients’ cybersecurity and privacy position and decrease risk.
I invited Peter to Marketing Smarts to talk about the risks of going remote, along with steps you can take to protect yourself and your company.
Here are just a few highlights from our conversation.
Making your team remote creates more points of contact for hackers to exploit (02:30) “When you take things that had been in-person communication—talking to someone down the hall, having a meeting in a conference room—and you’re shifting that towards Zoom, increase in emails, possible increase in…
