Liquor chain Dan Murphy’s is set to expand its use of electronic shelf labels in the next financial year, as it revealed the scope and high-level results seen from a trial of the technology.
The labels have embedded near field communication (NFC) technology that allows customers to tap their phone to get more information or access customer reviews.
The shelf-labelling technology is also known to be a data input for “creating planograms [layouts] for stores in the future,” owner Endeavour Group has previously said.
In its inaugural sustainability report, Endeavour Group provided additional detail on the trial.
“An innovative electronic shelf labelling (ESL) trial underway in 17 Dan Murphy’s stores is delivering time and cost savings, as well as a reduction in paper usage,” the company said.
“On average, a Dan Murphy’s store will print out more than 2000 price tickets weekly.
“ESL, powered by energy efficient, long-lasting battery systems replaces the paper based system, allowing for instant pricing and promotional update changeovers.
“Further rollout of this technology is planned in FY23.”
The report also indicates a separate…
