The Importance of Digital Vendor Management
As the digital landscape grows and changes, businesses rely on an increasingly sprawling network of third, fourth, and fifth parties to render final, consumer-facing content. Chris Olson, CEO at The Media Trust, explains why a sound digital vendor management strategy is so crucial not only for compliance purposes, but also for brand health.
The digital age breeds constant change – none more powerful than the availability of data and, more specifically, the ease of collecting and using personal data. For industry, this…
