How can generative AI drive logistics transformation │ Maersk

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In the summer of 1997, the world witnessed a clash of wits like never before as Deep Blue, IBM’s formidable chess-playing computer, went head-to-head with the grandmaster Garry Kasparov. It was a battle of brains and algorithms, where circuits and code challenged the strategic brilliance of one of the greatest chess minds. In an unexpected twist, Deep Blue emerged victorious, marking a historic moment, and firmly asserting the prowess of AI in strategic decision-making. By late 2010, as advancements in machine learning and AI technologies started gaining momentum, some companies began exploring ways to leverage AI for optimisation and efficiency in supply chain processes. But recent breakthroughs in the field hold the potential to fundamentally change supply chain operations.

Embracing the new wave of digital disruption

The global supply chain is in constant flux, adapting to meet the ever-changing demands of efficiency, cost dynamics, and sustainability. Artificial intelligence, especially generative AI, has the potential to address some of these challenges and drive significant supply chain transformation. Its capabilities makes it a valuable tool for logistics companies looking to…

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