You have a problem.
You are running for an elected office in a highly competitive race. After one of your excellent speeches, you are surrounded by reporters shouting questions at you.
You need to capitalize on the points you made in the speech by answering a few questions. Feeding the press and the media (especially the national TV stations) is an important and very valuable use of your time.
But you have a plane to catch to your next campaign stop, and your aides are already calling for your attention.
Maybe you can spend a few minutes and answer three or four questions.
How do you choose which questions from which reporters to answer?
It’s not an easy answer, You don’t want to automatically answer the first questions from the first shouting voices, because they may not be the topics you want to emphasize and may not be from the outlets you want to reach.
Fortunately, your team has prepped you. You know where your time will be best spent, where you will gain most value.
You know which point to feature and which reporter to call on.
You can make informed and intelligent choices.
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Now let’s switch to a different scenario.
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You are the CEO of a growing company and chairing a meeting to decide the allocations in the capital budget for the next period.
Instead of reporters clamoring for your attention,…
