In the modern digital age, small and medium-sized businesses (SMBs) are prioritizing cybersecurity and data protection to enhance their digital agility, according to research. Despite being stretched thin with daily operations, these businesses recognize the growing importance of cybersecurity, especially as they integrate advanced technologies like AI. However, navigating the complexities of cybersecurity remains a challenge.
This presents an opportunity for channel companies to transform cybersecurity from a perceived burden into a competitive advantage. By promoting ‘security-first’ strategies, channel companies can enhance their product security and empower SMBs with the knowledge to strengthen their resilience in the digital economy.
Fostering trusted relationships
Cybersecurity can be complex, and SMBs are increasingly seeking tech solutions and expert advice to navigate these challenges. This presents a significant growth opportunity for technology providers and resellers who can assist with all aspects of managing cyber risks, from design and integration to ongoing maintenance and support.
By acting as trusted advisors, taking an active role in promoting solutions which…
