How to optimize Internet of Things security while promoting innovation

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The White House recently announced the U.S. Cyber Trust Mark program, a cybersecurity certification and labeling initiative to help consumers identify less vulnerable smart devices, effectively raising the bar for Internet of Things, or IoT, cybersecurity standards.

This initiative underscores the importance of public and private sector collaboration to effectively capitalize on cutting-edge technologies without compromising on safety and compliance.

IoT devices can include mundane items like home appliances and fitness trackers as well as more complex machines such as connected vehicles and medical devices. Consumer IoT devices may store personal, financial, or sensitive health information.

To effectively shore up defenses for all IoT, the Federal Communications Commission is seeking public comments on the proposed cybersecurity labeling program, which is expected to launch in 2024.

The FCC’s Fact Sheet on Securing Smart Devices states that “According to one third-party estimate, there were more than 1.5 billion attacks against smart devices in the first six months of 2021 alone. Meanwhile the number of smart devices is skyrocketing, with some estimating that there will be…

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