Is Your Business Masquerading as Data-Driven?

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Executive Summary

When employees argue that “my truth is better than your truth,” it’s a sign you’re masquerading as data-driven. Each team may be acting on data, but if they have different information, they are bound to disagree and some may even be misled. The cause may be siloed data, where each team looks at their own slice of reality. Or there may be a lack of agreement about which data should drive a particular decision. Making decisions and then finding data to support them is a very human failing; how many times have you made a decision and then looked for…

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