Social media is a powerful tool that completely changed how businesses interact with their customers. It has many upsides, but its downsides are just as many. Social media has widened brand reach for businesses around the world.
However, it’s this same reach that opens up businesses to irreparable damage. A single inappropriate tweet or Facebook post will spread quickly, thus hurting your brand and reputation.
You have to be cautious about how you manage your social media accounts; a single slip up could hurt your business. Social media has a huge impact on how businesses operate and thus should be handled with care.
Below are some of the risks and ways to manage them:
Risks associated with social media
Social media accounts are a soft target for cybercriminals. Once they gain access, they can do almost anything they want. They can delete or deactivate the accounts. They can also share malicious or inappropriate messages in a bid to hurt your brand.
Some will use it to access your systems, especially if the system requires the employees to login via Facebook. With such access, cyber criminals can collect customer data, install malware, or hold the company at…
