Media liability insurance provides coverage against allegations of disparagement, libel, slander and copyright infringement as a result of errors, omissions and negligence in the gathering, creating and communication of an insured’s material. While traditional media companies in sectors like advertising, marketing, publishing and broadcasting may be equipped to understand and mitigate media liability risks, non-traditional firms (almost all other businesses) must also pay close attention to potential exposures like copyright infringement, defamation, and advertising injury.
Typically, companies carry media liability exposures in three key areas, according to Jennifer Schultz, Senior Underwriter, Specialty Lines, CNA. They’re exposed via their operations, their products, and their promotions.
Even seemingly innocent actions can lead to costly media liability lawsuits. For example, if an insured uses a photograph taken in front of a famous sports stadium for a print advertisement, that sports team could sue the insured for brand appropriation, especially if the advertisement creates the impression that the team is…
