Biden-era AI guidelines may be gone, but the SEC and FTC have made it clear they’re watching (for now) how public companies use and talk about their AI capabilities. Haynes Boone attorneys Alla Digilova, Eugene Goryunov and Alok Choksi map out how companies can stay compliant in this shifting landscape.
The past few years have seen a significant rise in the popularity and influence of AI technologies. Many public companies in the US have either already implemented or are actively exploring the adoption of AI in their business.
AI tools are rapidly changing the market landscape, promising significant technological progress. Most recently, promulgation of generative AI (GenAI) tools, such as ChatGPT, has further enhanced interest among companies and the general public in such technology.
Adoption of GenAI tools is not without risks, with irresponsible use having been tied to fraud, discrimination and disinformation and posing risks to national security. The risks of misinformation and fraud are especially pertinent in the context of public companies, which should take care to ensure safe adoption of AI in their business practices.
Regulatory overview
AI policies and priorities have recently become a highly contested regulatory topic in the US, with President Donald Trump’s series of newly issued…
