Executive Summary
Jeffrey Katzenberg’s NewTV, a company focused on short-form video content, is an almost $2 billion bet based on a set of hypotheses. But NewTV doesn’t plan on testing these hypotheses. With fewer than 10 employees but almost $2 billion in the bank, it plans on jumping right in. It’s the antithesis of the lean startup. And it may work. Why? Because the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital.
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