Scandal, crisis, fake news — oh my! In today’s “always on” newsroom and social media-esque kind of world, if your company doesn’t have a reputation management plan in place, you are walking down a risky line of potentially hurting your business, no matter if you are a small shop or a global enterprise. If the rise of citizen journalism and the ability to reach millions, if not billions, in one given second doesn’t scare you, I don’t know what will.
I recently had the opportunity to sit through the Reputation Risk Management certificate program hosted by the Public Relations Society of America (PRSA), of which I am a member. The program featured the thought leadership of crisis communications professionals from a variety of backgrounds, including crisis consultants,…
