Executive Summary
Stephen Curry has built his NBA career on taking shots that others don’t: three-pointers from a crazy distance. Traditionally, defenders didn’t worry much about these shots, since there’s such a low likelihood they’ll actually make it into the basket. But Curry practiced and practiced until they weren’t unlikely for him. His game is an example of assuming market risk. Rather than go head-to-head with other players in the crowded area under the basket — taking on competitive risk — he set up shop playing where others were not: 30 feet away. We…
