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- Published: Friday, 10 May 2019 08:42
With the explosion of social media today, can you actually get a rendering of what is being said about you, your organization, etc. so as to enable you to protect your reputation? Or, is it just too much and too overwhelming due to the velocity of information that exists today? Geary Sikich explores…
Reputation risk management
Can you apply risk management techniques to reputation management? The simple answer is, yes. You can do a risk assessment – identify the risk(s), assess the probability, impact and prioritize resources against the risk(s) that have been identified. You end up with a version of a ‘Heat Map’. Useful, perhaps.
A framework needs to be established that allows you to ‘horizon scan’ for the tidbits of information that are out there that may impact your reputation – either positively or negatively. This is much the same as setting up an intelligence gathering network as depicted below.
In an article published on 22 April 2016, by Wil Bartleman, entitled Reputation Management in a Digital Era, three points are made that remain relevant still:
Start managing…
