The bottom line suffers when a viral story hurts a company’s brand. Mitigating the damage and recouping the loss requires planning ahead.
In the age of viral videos and around-the-clock reporting, news travels fast. For organizations whose business hinges on a positive brand image, any negative story can skewer that image in a matter of hours, whether it’s true or false. There is, after all, no jury in the court of public opinion.
Protecting a business from reputational damage takes a…
