In George Orwell’s dystopian novel, 1984, the rulers of Oceania, a totalitarian state, enforce a language of simplified grammar and limited vocabulary meant to limit a person’s ability for critical thinking. In Orwell’s Newspeak, complex thoughts are reduced to simple terms and new definitions of words are created to suit political agendas.
During the past five years, certain concepts and phrases such as Environmental, Social, Governance (ESG) and Diversity, Equity, and Inclusion (DEI) have risen exponentially with corporate and nonprofit leaders, while others, like Social Responsibility, Philanthropy, and Citizenship have faded from the management lexicon. With an U.S. Presidential election year in full swing, expect to see a reversal of fortune for some of these “social” labels, and the creation (or resurrection) of new, and perhaps less controversial, substitutes. In fact, watch for many of these ideas to be subsumed under the umbrella of Risk Management.
Here are three trends worth watching in 2024:
The rise of Corporate Citizenship. Originally advanced by institutional investors and now generally accepted by many corporate and government leaders, ESG…