Tech Solutions Emerging to Meet Increasing Regulation
Privacy and data protection have challenged organizations for decades, but with companies’ increasing reliance on data to drive business, the old, manual processes and ad hoc program management tools no longer cut the mustard. Chris Babel of TrustArc discusses the recent progress made in the adoption of automated tools.
Historically, most companies have addressed data protection and privacy compliance through a combination of legal and consulting services. However, three factors are changing this approach: many organizations now increasingly rely on data to drive their business; organizations employ cross-border business activities; and, finally, regulatory requirements for demonstrating ongoing compliance have increased in number and scope (e.g., GDPR). These changes have necessitated the purchase of technology solutions to enable privacy management systems that can scale and be operationalized more efficiently.
The ePrivacy Directive mandates in the European Union in 2002 spurred the growth of privacy-dedicated solutions for monitoring website trackers and managing cookie consent. Still, many companies continue to rely on manual processes and ad hoc tools to manage their programs. Recently, however, in part due to the complexity…
