Executive Summary
Businesses should refrain from embracing enthusiastic visions of replacing their customer service agents, sales forces or financial advisers with next-generation smart speakers in the near future. The risk to business: If a company prematurely introduces smart speakers for more sophisticated purposes and the technology fails, the company’s hard-earned reputation could suffer. We offer several tips for companies introducing smart speakers: avoid costly applications, prepare for fraud, find the right talent, and proceed in stages.
