Image by Free stock photos from www.rupixen.com from Pixabay
Digital marketing is one of the fastest-growing industries today. Not only this, but it is online-focused and reliant on information systems, putting digital marketing efforts at a higher risk of cyberattack than many other industries. If you work in digital marketing, there is a considerable risk; your systems might be hacked leading to potential downtime, data breaches, or financial fraud. That’s why cybersecurity is so important in digital marketing today.
To prevent a breach in your online security, you must ensure you offer protection for your customers, partners, and employees by invested time and money to secure your digital platforms such as your website, your social platforms, your payment portals, as well as securing internal systems such as your intranet, email, and records. Cybersecurity is vital in many industries, but digital marketing, because of its direct interface with customers and access to their financial wellbeing, requires additional efforts if you wish to avoid a public relations disaster and loss of customer trust that spells disaster for your business.
Here are just a few steps you must take…
