.jpg)
The year 2015 was a hard one for taco and burrito fast-casual chain Chipotle Mexican Grill. One outbreak after another – first E. coli, then the norovirus and Salmonella, followed by a second round of E. coli – resulted in the company closing dozens of its restaurants and, perhaps more importantly, losing its golden boy status among consumers around the world as a provider of healthy and safe meals made with responsibly-sourced ingredients.
“It had such a high reputational value in 2014 – meaning by our metrics, it was ranked either number one or close to number one among the approximately 7,500 companies that we track,” said Nir Kossovsky, CEO of Steel City Re, which provides reputation measurements, risk management, and risk…
