Broken internal links on your website are bad for user experience and search engine visibility.
But among the long list of technical SEO improvements you can make to your site, identifying and fixing broken links can fall by the wayside. This is especially true if you’re trying to do this at scale on a site with thousands of webpages.
Fortunately, regular audits and a whole suite of SEO tools make broken links an easily solvable problem without needing vast technical expertise.
This guide will highlight everything you need to know about the critical process of fixing broken internal links on your site.
What are broken internal links?
As implied by the name, broken internal links point to a non-existent page on your website.
Internal links become broken when they point to a page that returns an error, no longer exists or can’t be found.
Causes of broken links
Links become “broken” for a number of reasons. Depending on the number of stakeholders who work on your website as well as your site’s size, it can be easy for these errors to fly under the radar.
Here are the primary broken link causes to look out for.
- The page in question has been…
