Executive Summary
For many companies, a strong, data-driven culture remains elusive, and data are rarely the universal basis for decision making. Why is it so hard? Our work in a range of industries indicates that the biggest obstacles to creating data-based businesses aren’t technical; they’re cultural. We’ve distilled 10 data commandments to help create and sustain a culture with data at its core: Data-driven culture starts at the (very) top; choose metrics with care – and cunning; don’t pigeonhole your data scientists within silos; fix basic data access issues…
