Executive Summary
A recent study by InVision finds that organizations that have mastered design have seen outcomes that go far beyond improved product usability and customer satisfaction. They found that 92% percent of the companies that could draw a straight line between the efforts of their design team and their organization’s revenue have their entire organization, including their executive team, participate in design. What’s more, the organizations who saw the most concrete benefits as a result of design treat it as a decision-making tool, whereas those who saw the…
