Aiming to free up financial advisors so that they can spend more time with clients and land new ones, Bank of America Corporation’s (BAC) Merrill Lynch unit has enhanced its advisory platform to include more diligence of customers’ risks.
Merrill Lynch launched the enhanced platform, dubbed the Fiduciary Dashboard, earlier this month. The platform is designed to bring together client information in a more transparent and simple manner so advisors can easily understand the risk exposures of their clients and determine how to respond. Prior to the dashboard, advisors would have to comb over data sets in different applications, making it much more time consuming to spot deviations in portfolios.
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