Executive Summary
Good decision-making starts with one simple habit: Commit to your default decision up front. You’ll choose it by making a judgment call about which action is the lesser evil under ignorance. Choosing a default action is difficult for decision-makers who aren’t used to it. You ask yourself, “If I see no additional data beyond what I’ve already seen, what will I do?” Answering this takes strength of character — you can’t punt it to the data. You really have to think about the business problem and answer truthfully, “What am I going to…
