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Computing the frequency-weighted average valence of the words that co-occurred with risk over the past 200 years revealed that the sentiment associated with risk has become increasingly negative, showing a roughly monotonic decline from 1800 to 2000.
To provide points of comparison, we also analyzed the related concepts of danger, fear, hazard as well as death as a benchmark.
The sentiment analysis shows that risk has undergone a much larger change over time than these inherently undesirable concepts (with the exception of fear). In the early 1800s, the sentiment for words co-occurring with risk was more positive than that of any of the four comparison words; by the end of 20th century, it was more negative than that of danger, hazard, or death.
In other words, the word risk has become not only more prevalent but also more negative in meaning.
Sorry, risk the opportunity consultants ))
