The advice I would give is to have an open mind. Don’t be intimidated by something as complex as insurance and risk management. Or banking for that matter.
The professionals that focus on communications, public relations and marketing in the insurance industry perform a vital function. They’re the ones that build needed bridges between the industry, the media, policyholders and other key players.
It’s possible that insurance will never be fully understood by significant portions of the public and private sectors. But that doesn’t mean these communications professionals don’t keep trying!
In this new series from Risk & Insurance, we’ll be interviewing public relations and media relations professionals who have spent a significant portion of their professional lives in the insurance space. The goal of the series is to give the industry and the world at large a better idea of the important work these professionals do.
In this first installment, we caught up with Eileen Coyne, vice president with Kimball Hughes Public Relations, based in the Greater Philadelphia area.
Risk &…
