Recent research suggests that when resources become limited, many business leaders’ inclinations are to become risk-averse and protect their own interests, fostering a culture of conservatism and prioritizing stability over innovation. In such circumstances, the emphasis often shifts toward preserving existing assets, reducing expenditures, and maintaining the status quo, which can hinder the organization’s ability to adapt, pivot, and thrive in a competitive environment. However, it’s precisely during these challenging times that the untapped potential of collaboration can be a…
