By Maurice Uenuma, Vice President and General Manager of the Americas, Blancco
Artificial intelligence (AI) is increasingly becoming a tool employed by enterprises to improve data-driven decision-making, automate processes, generate new content and enhance customer experiences. The emergence of Generative AI (GenAI) applications like ChatGPT was the catalyst for widespread excitement about the technology, with AI at almost everyone’s fingertips for the first time.
However, the emergence of these applications has raised concerns about how to mitigate risks while enjoying those benefits.
Indeed, GenAI models are helpful in areas such as improving productivity, but they do also have their flaws. Malicious AI chatbots such as WormGPT and FraudGPT and deepfake phishing are just a few of the threats generated by AI that have emerged recently. Without appropriate security measures, enterprises are at risk of exposure to these new attack vectors.
Addressing GenAI Red Flags
AI is a C-suite consideration and there are legitimate reasons for both optimism and concern. While the benefits and use cases are extensive, they are still largely unexplored, conceptual and unproven. With most…
