Innovative projects are a team effort, but bringing in outside experts can feel like walking a tightrope: How do you harness their skills without handing over your best ideas? The nightmare scenario is partnering with a consultancy or agency to help launch an exciting innovation, only to see a suspiciously similar concept pop up in their work for another client. It’s a common fear—and a growing one. A European Commission study found that 20% of businesses faced attempted theft of confidential information, with nearly 40% believing the risk is on the rise. Our own survey of 230…
