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Decision overload affects everyone, with disastrous consequences for those whose choices have high costs and big consequences. Quintessentially is a worldwide company offering “luxury lifestyle management” — curated experiences and choices, advice, and troubleshooting for some of the world’s most powerful people. CEO Annastasia Seebohm discusses what her work has taught her and her international team about FOBO (Fear of Better Options), and how to truly understand the mechanisms of choice.
