Executive Summary
Many manufacturers that serve retailers are still hamstrung by pre-digital production and supply chain processes, which make it difficult for them to see for themselves what customers’ needs truly are so they can offer them better choices. But they can harness digital fulfillment to deliver real customer choice, realign decision making with customer needs, and realize the flexibility and insight that digitalization makes possible. Making attribute-price-time trade-offs visible to customers and giving them the ability to make an informed selection…
