With so much information and technology at their fingertips, today’s consumers expect to get things done quickly and have their questions answered in an instant. The same could be said for modern marketers — expectations for their technology stack are on the rise too.
Bain & Company, in partnership with Google, surveyed nearly 1,700 global marketing and media decision makers to learn more about the value they’re gaining from investments in digital information and technology.
Google VP of Media Platforms Sean Downey sat down with Laura Beaudin, Bain partner and lead for the…
