How P/C Insurance Industry Can Maximize Its Response to Coronavirus: Crisis Manager

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“I’m shocked, just shocked that you’re suggesting that during a crisis that insurance companies might in fact be considered the villains. I’ve never heard that before.”

That’s Richard Levick speaking. Levick, who has a public affairs, crisis and reputation risk management firm, also has a sense of humor. His corporate slogan is: “Fixing the Impossible.”

As Levick sarcastically suggests, while the property/casualty insurance industry is experienced in helping during disasters such as hurricanes, floods and wildfires, it is also accustomed to taking some heat during these crises. Sometimes it’s legitimate criticism but other times it’s insureds, lawyers or elected officials looking to insurance to remedy situations that insurance does not cover.

So it is not surprising to find the industry currently dealing with expectations in several quarters that it will fix the impossible situation people are facing with the coronavirus crisis and the economic shutdown. The industry has been here before.

“I think that insurance companies know this. They know that there’s always a challenge, a disconnect between an insured when they find out that something is…

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